Insight 1
57% age 18–34
Meet Our Listeners
2023 Podcast trends report
Comedy
Comedy
Humorist
The Humorist
- Insight 2Concert-goers
- Insight 3Organic shoppers
News
News
Activist
The Activist
- Insight 187% bachelors degree or higher
- Insight 2Bookworms
- Insight 3Pet owners
True crime
True crime
Armchair Detective
The Armchair Detective
- Insight 190% female
- Insight 2Jet-setters
- Insight 3Good fit for beauty industry
Health & Wellness
Health & Wellness
Advice-Seeker
The Advice-Seeker
- Insight 158% travel for vacation regularly
- Insight 2Premium TV subscribers
- Insight 3Majority female
Lifestyle & Entertainment
Lifestyle & Entertainment
Hobbyist
The Hobbyist
- Insight 174% male
- Insight 2Financially savvy
- Insight 3Good fit for fitness industry
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- Insight 1Dig beyond surface-level stats
- Insight 2Discover up-and-coming shows
- Insight 3Explore the anatomy of a listener
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- 2023 Podcast trends report
- The Humorist
- The Activist
- The Armchair Detective
- The Advice-Seeker
- The Hobbyist
- 2023 Podcast Trends Report
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2023 Podcast Trends Report
We make reaching your audience on podcasts easy. Explore podcast listener personas across our top five genres, powered by our exclusive survey data and
informed by our targeting capabilities. Let’s go.
Meet Our Listeners
2023 Podcast trends report
Comedy
Comedy
Humorist
The Humorist
- Insight 157% age 18–34
- Insight 2Concert-goers
- Insight 3Organic shoppers
News
News
Activist
The Activist
- Insight 187% bachelors degree or higher
- Insight 2Bookworms
- Insight 3Pet owners
True crime
True crime
Armchair Detective
The Armchair Detective
- Insight 190% female
- Insight 2Jet-setters
- Insight 3Good fit for beauty industry
Health & Wellness
Health & Wellness
Advice-Seeker
The Advice-Seeker
- Insight 158% travel for vacation regularly
- Insight 2Premium TV subscribers
- Insight 3Majority female
Lifestyle & Entertainment
Lifestyle & Entertainment
Hobbyist
The Hobbyist
- Insight 174% male
- Insight 2Financially savvy
- Insight 3Good fit for fitness industry
